It was their releases such as Super Hits 1 & 2, and Disco Daze & Disco Nites, which were marketed as a "buy-one-get-one-free" offer, freeing it away from squeezing 20 tracks onto one album, they could spread out up to 32 across four sides and do away with the editing. The less memorable small print on the back - "To ensure the highest quality of reproduction the running times of some of the titles, as originally released, have been changed" – showed the limitations of this 20 track concept, with some tunes edited badly, and the occasional cheap and weird obscurity on side two due to licensing rights.Īlso in the early seventies, Ronco came along and proved to be a rival to K-Tel, issuing various releases that were almost a direct thematic copy of their rival's records. A UK office was opened in the early 70s and soon their "20 Original Hits! 20 Original Stars!" tagline was starting to take over the albums market. TV advertised various artist compilations had been a mainstay of the record shop since Winnipeg-based door-to-door salesman Philip Kives invented K-Tel and began issuing such titles such as 25 Great Country Artists Singing Their Original Hits in 1966. I spot an album that looks a bit interesting, and slightly more polished than the usual TV advertised affairs on offer. I'm in a large out-of-town Tesco - back when such things as Tesco were banished to the outskirts rather than 25 yards apart – and my mum and my sister are preoccupied with actual food shopping, I hang out in the music department and look at the new releases.
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